By Brian Morgan
As of September 22nd, Concord has been the home to a brand new cupcakery. There is a lot of buzz about this relatively new business, located at 28 South Main Street. This little cupcakery, called New England Cupcakery is run by Dorothy Hall and her co-owner Steve Masters, with the help of his daughter Sarah. The outside of the building has a rustic look while the inside has the bright, welcoming look of a British tea house. They decided to open up a cupcakery because they felt as though a cupcake place would be a great addition to Concord and they like to bake.
Four years ago, Dorothy moved to Concord and instantly fell in love with "the friendly people and the old, historic buildings." They open at 11:30 AM and close at 5:00 PM, but will open earlier if there are a group of people waiting to come in and they have cupcakes ready. Also, they will close earlier than five if they run out of cupcakes. Business has been better than they expected. As of October 1st they had sold over 1000 cupcakes. 
When asked about how they came up with their flavors and how many flavors they had they replied, "We just sat down and came up with a list of flavors we liked and we have about 150 flavors on the drawing board." The most popular flavors are chocolate with chocolate frosting, chocolate with vanilla frosting, and vanilla with chocolate frosting. Maple, peanut butter, and mint cupcakes are also very popular. Masters,his daughter, and Hall are jubilant and sociable. Most people purchase dozen or half dozen orders to go. There is the occasional person that just gets one or two cupcakes and relaxes at the wonderfully decorated tables, while looking out on Main Street. N. E. Cupcakery also has juice boxes and coffee to enjoy with the cupcakes. Currently the building has no music or wi-fi, but they will obtain these soon.
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