Two months ago Market Basket released their own new line of potato chips. These potato chips are supposed to have a better flavor and are cheaper than the other leading brands such as Lays, Wise and Cape Cod potato chips. Customers say these new chips have lass salt content. The Glanville family says, “we love these chips! they definitely taste better than Cape Cod or Wise chips. Now we can purchase more of a variety of the new chips, because they are much cheaper than the leading brands and they taste great too”.
Employees are now buying these potato chips off the shelf for a snack during their breaks. They seem to be pleased with the quality of all of the new Market Basket potato chips. This is what most of the employees thought, “the chip itself is very affordable and these chips taste better than the other big brand named chips because these chips don’t taste as salty or greasy.
This is what the consumer is looking for today, a brand that makes affordable chips that have a strong potato flavor without having a greater salt content.
i"m hungry
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